Small modification can make emulational cell phone into a Phoenix (1)
Amazing emulational cell phone sales and the contribution to society are evident. It is because of the emergence of emulational cell phones, and then Shenzhen just becomes prosperous. If the emulational cell phone is cheaper than the Chinese cabbage, we have very good reasons to believe that, for the emulational cell phone industries of lower profits day by day, finding new profit growth point is the current top priority. How to make emulational cell phones from the pheasant into a Phoenix? It is very simple, you can simply add a few silicon MEMS gyroscopes to achieve your purpose, do not believe? The answer is as follow.
Whether you add throwing screens or GPS navigation, now the price of emulational cell phone is almost equivalent to the price of a cabbage. So, now how can it be sold as gold price? It is very simple; you can just add silicon MEMS gyroscopes of a few dollars on it. It brings unique benefits that cell phone users can simply rely on just gestures, then they can play table tennis, golf, fire a gun, driving, sailing, flying and other complex postures to control the game, it is the same as Wii.
Silicon MEMS gyroscope added value in the toy market is very large, for example, children can simply use the gesture to control toy helicopters, and back up the direction of movement, the white-collar workers can do with wireless remote control Slide gesture before and after the flip when they make speeches, if the remote control is with two silicon MEMS gyroscopes, it can be used as an air mouse by gesture control.
Currently global suppliers of silicon MEMS gyros are Bosch, ADI (already out of the consumer electronics market, currently only do auto market), ST, InvenSense, Murata, Panasonic and Shanghai Shen Di Semiconductor. Shen Di is created by the returnees, now it settles in Shanghai Zhangjiang Hi-Tech Park, it is the only company specializing in silicon MEMS gyro development and sales company in China, currently it has developed first-generation samples, and mass production is expected until the second quarter of this year. Its current main competitive advantage is the lowest prices of the same performance.
Epson is the only global supplier of quartz MEMS gyroscope currently, the stability of quartz MEMS gyro is the best, but the technological requirements are the highest, in addition to Epson basically no one else can do, its biggest drawback is the ability to lower the impact of anti-gravity, only 300g, and silicon MEMS gyroscope can withstand the impact of 10000g.
Shen Di Semiconductor CEO and founder Zou Bo said: “Shen Di products are now three Design, including the Sony PS3 and Lenovo cell phone. It is expected that market demand this year is in 100 million or so.” He added that currently there no foundry can do silicon MEMS gyroscope in China, we are out to do it. However, we are currently building Changzhou IC packaging to cope with the forthcoming deluge orders.
Small modification can make emulational cell phone into a Phoenix (2)
Yue Wei (Hong Kong) Electronic Technology Company, Ltd. Shantou Chenghai office Zhang Guifeng also confirms the market forecasts of Zoubo. He says: “currently silicon MEMS gyroscope market is in short supply. We mainly use silicon MEMS gyroscope to do with attitude control of helicopter toys, during Chinese New Year, Children’s Day and Christmas, monthly the shipments are about 2 1 million or so. We concern Shen Di because its price is the lowest in the world now. “
Shen Di recently released its first commercial MEMS gyroscopes SSZ030CG; it also marks the birth of commercial MEMS gyroscopes which is the first with Chinese intellectual property rights. MEMS gyroscopes are the Components of semiconductor industry, it needs a dedicated MEMS processing technology with high-tech nature. While Europe and the United States and Japan has a number of related companies and research institutes making breakthrough in this area, but China starts late and the develop slowly in this regard, yet there is no a production company to provide processing services. Shen Di Semiconductor introduces SSZ030CG gyro which has a very high cost performance, it not only means the situation that many domestic consumer electronics manufacturers have always been dependent on imported gyroscope chip will be broken, and also marks that the innovation of China independent intellectual property rights appear the first time in the MEMS gyroscopes field.
Its appearance not only enhances the competitiveness of Chinese semiconductor industry, but also expands the consumer electronics application market, and gives the market a new concept. As the wide application of the MEMS gyroscope products in consumer electronics and automotive markets, and many other areas, it will offer great business opportunities for the majority of the Chinese relevant market, but also it will greatly enhance Chinese MEMS sensor’s international competitiveness and influence .
“As the Nintendo Wii and Apple iPhone, a new concept drives consumer electronics applications, MEMS gyroscopes applications market is growing rapidly. Silicon MEMS gyro products will be widely used in game consoles, cell phones, toys, GPS positioning, digital cameras and cameras and other consumer electronics and automotive safety and navigation, industrial, aerospace and medical equipment and other fields. “Zou Bo said,” and the design and research and development of gyroscope require high-tech threshold which makes very few competitors, it is a great opportunity for Shen Di Semiconductor to enter the market. Our competitive advantage stems from a series of independent intellectual property rights gyro inertial MEMS sensor chip design capabilities, as well as Chinese MEMS industry chain integration. We offer our customers not only advanced products, but also comprehensive solutions and quality services. I believe that customers will become partners with Shen Di and Shen Di will make a tremendous commercial success. “
He tells the reporters of “International Electronic Business” that currently Shen Di has applied 20 patents in China to protect its commercial interests. And we do not fear of overseas suppliers moving into mainland China to take our business, because they do not consider this option, because they will do not bring the core test technology into China.
In addition to consumer electronics market, Zou also reveals that currently they are moving to another large gyroscope application market (automobile security and the automotive electronics market) and develops automotive-grade silicon MEMS gyroscopes, as automotive product requirements a wider operating temperature range, Therefore, products will use the vehicle ceramic package. Silicon MEMS gyroscopes are mainly used in automotive chassis, it can accurately and rapidly detect the attitude under a variety of driving to help automotive active safety control systems play a role in a timely manner.
In addition, he says, we will open up Internet of things (positioning, tracking and logistics system remote control), digital cameras and the new anti-terrorism applications. For example, we can use silicon MEMS gyroscopes to achieve a simple digital camera anti-shake function.
